Zwischenzeit Augsburg | Pop-up Store & Design Department Store

Zwischenzeit Augsburg is not a classic department store, but an urban pop-up project with changing uses at Annastraße 16. The idea behind it is to make vacant spaces visible and transform them into a stage for regional products, creative brands, and temporary formats. The project originated in 2018 from the pop-up concept "Räumchen wechsel dich" by Augsburg Marketing and the city's economic development; since then, it has been used multiple times as a design department store and as a flexible interim use. In the publicly documented editions, young companies from Augsburg and the region present themselves together on a sales area in a prime downtown location. The space serves not only for sales but also as a testing ground for new assortments, window display ideas, and downtown impulses. Those looking for photos, interior views, or impressions can regularly find images and announcements of the respective usage on the official city and project pages. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

What is Zwischenzeit Augsburg? Design Department Store, Pop-up Store, and Urban Concept

The official description makes it clear that Zwischenzeit Augsburg is much more than a retail space with changing goods. Augsburg Marketing describes the area as an urban experimentation platform where young entrepreneurs share a common sales space and can try out their products without risk. This is particularly valuable for many small labels and start-ups because they can reach real foot traffic in a central downtown location without having to bear the full burden of their own stationary business immediately. At the same time, visitors benefit from a selection that does not feel anonymous but is personally curated and strongly lives off the region. According to the city of Augsburg, the design department store will be used during the pre-Christmas season with young local companies, many products have a connection to Augsburg. Thus, the project combines economic promotion, local identity, and a shopping experience that consciously counters the interchangeability of online trading. The city also emphasizes that the format has functioned as a springboard for business start-ups for years and has already produced several spin-offs. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

For the city center, this is more than just a nice side effect. The economic development of the city of Augsburg explicitly pursues the goal of creatively occupying vacant spaces with pop-up stores and other interim uses, addressing new target groups and increasing the quality of stay. That is exactly why Zwischenzeit Augsburg is so exciting: The project is not just a single store, but part of an urban strategy for vibrant city centers. The combination of low risk, time-limited use, and communal presentation creates a special appeal that is also visible in search queries. Terms like design department store, pop-up store, shop, interim rental, and photos show that people are looking for a place that brings together commerce, inspiration, and urban development. Zwischenzeit Augsburg answers this interest with a visible, walkable, and constantly changing format. This is also the reason why the brand fits so well into the Augsburg city center: It stands for change, local economic strength, and a creative response to vacancy. ([augsburg.de](https://www.augsburg.de/bildung-wirtschaft/wirtschaftsfoerderung-augsburg/einzelhandel-innenstadt-und-stadtteilentwicklung/zwischennutzung-von-leerstaenden/pop-up-store-und-leerstandsmanagement))

An important detail is the framework data of the area. Augsburg Marketing cites around 105 square meters of sales space plus 26 square meters of ancillary rooms for the Zwischenzeit. Additionally, it is located on the ground floor, has basement storage, and it is noted that the area is not barrier-free. These facts make it clear that this is a real, functional retail space that has been prepared for changing uses. The city provides the space at a reduced rental price for a limited time. This is ideal for brands that want to take their first steps in stationary retail but also for existing labels looking for a temporary city presence. Because the area is fundamentally intended only for goods and products, the focus remains on shopping, presentation, and visibility. This is exactly what gives the Zwischenzeit its character: a place where one can discover products that might otherwise only appear online or at smaller markets. Thus, the project becomes a real location factor for Augsburg. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Interim Rental Augsburg: Area, Use, and Why the Concept is So Attractive for Founders

The search term interim rental Augsburg does not fit here in the classic residential sense, but as a description of a temporarily usable commercial space. This is precisely where the strength of the project lies: The city of Augsburg mediates a downtown area that is not long-term fixed but is temporarily filled with life. According to Augsburg Marketing, the pop-up space is not only used during the pre-Christmas season but is also assigned to changing users in other months, for example, as a showroom, workshop, or sales area. This makes the Zwischenzeit a flexible tool for urban development. Anyone wanting to test an idea can build reach quickly here, collect feedback directly on-site, and present their brand in a professional setting. Unlike a permanent store rental, the focus is not on long-term commitment but on the opportunity to become visible in a prime location with limited risk. This logic is particularly important for young companies because they often do not need a large space at the beginning but primarily proximity to customers and a credible environment. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

The official project description for 2024 also makes it clear how communal the format is intended. For one edition, the area was used by ten participants; each participant received their own area of about ten square meters, and the joint organization was managed through a common cash system and coordinated shift plans. This shows that Zwischenzeit Augsburg is not simply a rented shop but a cooperative trading model. This creates synergies between the brands, as assortments complement each other and visitors discover more while browsing than in a mono-brand-oriented store. The available information also mentions practical details such as setup times, sales periods, and low ancillary costs in the project price. For founders, this is an attractive entry point because the space and cost structure remains manageable. For this reason, the format also works as an intermediate stage on the way to one's own store. Augsburg Marketing reports that three spin-offs from Zwischenzeit have already opened their own retail store in the city center. Thus, the Zwischenzeit is not just a temporary sales area but also a real funding instrument for new stationary concepts. ([augsburg.de](https://www.augsburg.de/fileadmin/user_upload/bildung_wirtschaft/wirtschaftsfoerderung/einzelhandel_innenstadt/leerstandsmagement_zwischennutzung/2024_Informationen_und_Ablauf.pdf))

Particularly interesting is the location because it is right in the pedestrian zone. This creates spontaneous foot traffic and makes it easier to discover the brands without major hurdles. Upon entering the Zwischenzeit, one quickly notices that the structure is deliberately kept open: window displays can be designed together, areas can be visually coordinated, and the brands communicate with each other rather than next to each other. This is valuable for a city center with many small actors. It is not just about pure sales space but about an atmosphere where new ideas can be tried out. In the SEO context, the combination of interim rental, pop-up store, and design department store is so strong because it addresses both the functional and emotional needs of searchers. People are not looking for just any store here but a place with concept, personality, and urban relevance. Zwischenzeit Augsburg delivers all of this in a compact, clearly explainable form. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Opening Hours of Zwischenzeit Augsburg and What "Zwischenzeit 2.0" Means

When searching for opening hours, it is worth checking the latest official city publication. For 2025, the city of Augsburg reports that the Zwischenzeit was open until the end of the year from Wednesday to Saturday, from 10 AM to 6 PM. Additionally, the project was used during the pre-Christmas season as a design department store with twelve regional entrepreneurs. This information is important because it shows that the Zwischenzeit is a seasonally and project-related used place and does not have consistently standard hours. Therefore, anyone searching for Zwischenzeit Augsburg opening hours should always check the current city contribution, as the format is reorganized depending on the year and usage. For the search intent, it is therefore sensible to refer to the last officially documented edition rather than to claim general times. This also corresponds to the character of a pop-up store: it is deliberately temporary, flexible, and tied to the respective project calendar. ([augsburg.de](https://www.augsburg.de/bildung-wirtschaft/wirtschaftsfoerderung-augsburg/einzelhandel-innenstadt-und-stadtteilentwicklung/zwischennutzung-von-leerstaenden/zwischenzeit-annastrasse?utm_source=openai))

The term Zwischenzeit 2.0 appears in the city announcements as a designation for a renewed, special use of the area. In 2024 and 2025, Annastraße 16 was used not only as a sales location but also as a dialogue venue, event space, and exhibition room. The city describes "Zwischenzeit 2.0" as a public space for exchanging, meeting, and storytelling. In this context, for example, photo and film exhibitions, dialogue formats, and information offerings were implemented. The program booklet for the weeks against racism 2025 also lists events in the dialogue venue in Zwischenzeit 2.0. For SEO planning, this is relevant because search queries like Zwischenzeit 2.0 Augsburg often seek more than shopping: they look for a place with cultural or societal use. The official announcements confirm this multifunctionality. Thus, Zwischenzeit Augsburg is not just a shop but also a stage for urban dialogue, engagement, and temporary presentations. ([augsburg.de](https://www.augsburg.de/aktuelles-aus-der-stadt/detail/augsburg-zeigt-haltung-1?utm_source=openai))

This multifunctionality also explains why the project appears in different contexts. In spring 2025, the area served the volunteer center as a station for engagement topics. Also in 2025, it was used for smart city formats and other urban events. In other years, it was a place for youth and girls' work or for programs related to social participation. This diversity is an advantage for visibility in search engines, as it creates different search intents around the same location. Anyone searching for program, event, exhibition, shop, or pop-up store will repeatedly land at the same address at Annastraße 16. This is ideal for a strong location page: a single place with many applications. The description should therefore make it clear that the Zwischenzeit is flexibly used and that the terms 2.0, pop-up, and design department store are closely connected. ([augsburg.de](https://www.augsburg.de/aktuelles-aus-der-stadt/detail/raum-fuer-engagement-so-koennen-sie-sich-ehrenamtlich-einbringen?utm_source=openai))

Regional Products, Gift Ideas, and Sustainable Labels in the Zwischenzeit

The most important answer to the search query about the offer is: In the Zwischenzeit, it is about regional, creative, and often sustainably conceived products. Augsburg Marketing describes the annual use from October to December as a place where passersby can discover regional, upcycled, or fairly produced offerings. The city also names a range of products from delicacies to stationery to textiles for the current usage. This is crucial for the perception of the location because the shop is not limited to a single product category. Instead, the profile changes depending on the edition and participating companies. This is exactly what makes the Zwischenzeit a place of discovery. Those looking for gift ideas typically find products with a connection to Augsburg, handcrafted unique items, food, small everyday objects, or design articles. This mix supports the local economy and simultaneously appeals to people who want to shop consciously. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

The emotional component is particularly strong. As a design department store, the Zwischenzeit is not a cold sales space but a place where products, stories, and personalities come together. The city of Augsburg emphasizes in its current announcement that many items are gift ideas with a connection to Augsburg and that the young companies present their products on-site themselves. This creates trust and makes shopping more personal. Especially during the pre-Christmas season, this is relevant because gifts do not seem arbitrary but are connected to regional identity. For SEO search, this means: Terms like regional gifts Augsburg, sustainable gifts Augsburg, or design department store Augsburg fit very well with the actual use. The Zwischenzeit is thus an example of commerce that not only sells products but also conveys values. The interplay of sustainability, regionality, and direct advice is one of the reasons why the concept is so well received. It offers customers the chance to discover something new and gives companies the chance to make their brands visible. ([augsburg.de](https://www.augsburg.de/aktuelles-aus-der-stadt/detail/designkaufhaus-zwischenzeit-ist-wieder-geoeffnet))

From the perspective of revitalizing the city center, the offer is also exciting. Upcycling, fairly produced goods, and local labels create a clear counterpoint to interchangeable chain formats. Upon entering the retail space, one experiences products not in isolation but embedded in a place with history and urban function. That is why search terms like photos, shop, shop Augsburg, and design department store work so well for optimization: People want to see what the space looks like, what assortments fill it, and what atmosphere prevails there. The official pages provide a clear answer to this, as they show that the area varies seasonally and is occupied by new entrepreneurs. For repeat visits, this is a plus because the offer changes continuously. Thus, the Zwischenzeit remains relevant, even though it is temporary. It is not a rigid point of sale but a changing showcase for creative urban production. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Location, Access, and Parking at Annastraße 16

The address is clear: Annastraße 16, 86150 Augsburg. The area is located right in the Augsburg pedestrian zone and thus in one of the most central locations in the city center. For visitors, this is practical because the Zwischenzeit can be easily integrated into a city stroll, a visit to the Christmas market, or other appointments in the city center. At the same time, it should be noted that the area is not barrier-free according to the project page. This is honestly part of every good location description because it can be important for planning the visit. The combination of a central location and temporary character makes access easy to understand: Anyone searching for Zwischenzeit Augsburg is not looking for a remote event hall but for a city center format with a close connection to the pedestrian zone. Thus, the location is particularly attractive for pedestrians and for people who are already in the city. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Regarding parking, the official project page of the Zwischenzeit does not mention any designated parking spaces. For the city center, the city of Augsburg refers to its parking system, parking garages, and the official online city map. The city parking page also explains that there are numerous parking garages and other parking options in the city center and that details about the location can be accessed via the online city map. For searchers, this is the cleanest formulation: There is no specifically designated Zwischenzeit garage, but the city center offers a broad parking infrastructure. Anyone arriving by car should therefore use the official parking information from the city and check availability. This is particularly sensible because the city center can be differently frequented depending on the event, season, and time of day. Especially around Annastraße, it can be worthwhile to plan some time for parking search. ([augsburg.de](https://www.augsburg.de/parken?utm_source=openai))

However, the location in the pedestrian zone also has clear advantages. It does not force the brand into a car-oriented logic but puts the encounter with the products in the foreground. This corresponds to the concept of the Zwischenzeit, which deliberately focuses on revitalizing the city center. Because the city of Augsburg actively enhances vacancies with pop-up stores and interim uses, Annastraße 16 is more than just an address: it is a building block of urban development. For the search intent parking, it is therefore important to know that the official communication considers the city center as a whole and not just a single business. So, anyone visiting the Zwischenzeit should plan with a typical city center visit and use the parking information provided by the city. This keeps access transparent and realistically described. ([augsburg.de](https://www.augsburg.de/bildung-wirtschaft/wirtschaftsfoerderung-augsburg/einzelhandel-innenstadt-und-stadtteilentwicklung/zwischennutzung-von-leerstaenden/pop-up-store-und-leerstandsmanagement))

Photos, Impressions, and Special Features of the Zwischenzeit

Those searching for photos of Zwischenzeit Augsburg are usually interested in what visually characterizes the place: the changing product presentation, the window displays, the shared sales area, and the personal touch of the participating companies. This is exactly where the project showcases its strength. The official pages show that the area is used differently depending on the edition and that interior views, shelves, goods, and people together shape the image. The design department store is therefore a visually very varied place where the atmosphere changes regularly. For social media and Google Discover, this is a great advantage because the project has strong visual potential. It is not a neutral white cube but a vibrant sales space with colors, materials, and real products from Augsburg and the region. The images on the official pages make this character visible. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Particularly striking is the idea of the shared space. According to Augsburg Marketing, the young companies share the sales area, jointly present their products, and use the place as a risk-free testing ground. This creates a special dynamic: different brands do not stand separately next to each other but develop a coherent overall picture together. In the project description, flexible design elements such as shelves, clothing racks, and window displays are also mentioned. The result is a place that does not seem static but continuously reassembles. This is exactly what makes the Zwischenzeit so interesting for visitors who want to browse and not just buy. The store invites discovery because each edition brings new people, new products, and new focuses. For the local city center, this is a strong signal: vacancy can not only be managed but creatively valued. ([augsburg-marketing.de](https://www.augsburg-marketing.de/produkte-projekte/zwischenzeit))

Another special feature is the multifaceted use. The Zwischenzeit is sometimes a design department store, sometimes a pop-up store, sometimes a dialogue venue, sometimes a place for engagement or education. This versatility explains why the search queries are so diverse. Some people specifically search for a store, others for programs, others again for photos, opening hours, or a space for temporary projects. The official communication covers these needs because it does not reduce the area to a single function. For Augsburg, this is a strategic advantage: The city creates a place that remains memorable because it appears different each time while still being findable at the same address. Thus, Zwischenzeit Augsburg becomes an example of how modern city center development, local trade, and creative interim use can work together. ([augsburg.de](https://www.augsburg.de/aktuelles-aus-der-stadt/detail/augsburg-zeigt-haltung-1?utm_source=openai))

Sources:

• Augsburg Marketing – Pop-up Store Zwischenzeit
• City of Augsburg – Zwischenzeit Annastraße
• City of Augsburg – Design Department Store Zwischenzeit is Reopened
• City of Augsburg – Parking in Augsburg
• City of Augsburg – Information and Process 2024 (PDF)