Under the Hood: Experience Augsburg's Clothing Codes in 60 Minutes


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Under the Hood – Clothes Make the People: Sensually Discover Augsburg's Clothing Codes
A city tour that you can touch: In the experience tour 'Under the Hood – Clothes Make the People' at the Fugger and Welser Experience Museum, you will see how fabrics, hoods, and dress codes shaped society during the Renaissance. Touching, feeling, and understanding are expressly welcomed – ideal also for visually impaired and blind guests. In just one hour, the guide takes you through the world of the Fugger city, where fashion made status, morality, and power visible.
Fashion with Meaning: How Clothing Writes History
Even the first room opens up a view into the social grammar of the Renaissance: Dress codes, embellishments, and head coverings marked class, profession, and life phase. You will learn why certain fabrics were reserved for the patriciate and why a hood was more than just a headpiece – it signaled marriage, virtue, and belonging. The museum makes this local history immediately tangible through interactive stations.
City Tour to Touch: Multisensory Discovery Experience
Authentic replicas, materials, and tactile elements invite you to touch. Cultural heritage unfolds without the intermediate step of display cases. The tour is designed to be barrier-free and is particularly suitable for guests with visual impairments due to clear pathways, touchable exhibits, and acoustic content. The guide imparts expertise on architectural details of the Wieselhauses, on the craft of Barchent weaving, and on trade routes along which pepper, dyes, and metals reached Augsburg.
From Trade to Early Modern Haute Couture
Why did long-distance trade and financial power determine what was worn in Augsburg? Using illustrative examples, you connect local history with global networks. The multimedia installations at the museum – awarded, among others, with the European Design Award (Bronze) and the German Design Award Special – present fashion history in a scene and bridge to the present.
Visitor Feedback
The responses from visitors are clear: The tour excites explorers.
- Instagram: 'Incredible how clothing makes social rules visible – touching in the truest sense!'
- Facebook: 'Great city tour in the museum, explained understandably and finally something to touch.'
Conclusion: An Hour That Changes Perspective
What can you expect? A compact, expertly guided city tour in the museum that makes fashion a mirror of power, morality, and everyday life. Ideal for cultural travelers, families, and anyone who wants to explore Augsburg's history with all their senses. Secure your ticket in time – the number of participants is limited.
Official Channels of Fugger and Welser Experience Museum:
- Instagram: https://www.instagram.com/fuggerwelsermuseum
- Facebook: https://www.facebook.com/FuggerundWelserErlebnismuseum
- YouTube: No official profile found
- TikTok: No official profile found
Sources:
- Regio Augsburg Tourism – Tours 2026 (PDF)
- Fugger and Welser Experience Museum – Official Website
- Museums in Bavaria – Fugger and Welser Experience Museum
- Fugger and Welser Experience Museum – Visit & Accessibility
- Wikipedia – Fugger and Welser Experience Museum
- Regio Augsburg Tourism – POI: Fugger and Welser Experience Museum










