Name: From Experience Good - An Advertising Slogan Everyone Knew
Start: 2026-06-21T17:00:00+02:00
End: 2026-06-21T19:00:00+02:00
Location: Radio- und Telefonmuseum Wertingen

AEG, Advertising History and Technology Culture: A Lecture Offering Insights into the Legendary Slogan

On June 21, 2026, at 3 PM, an exciting chapter of German industrial and media history will unfold at the Radio and Telephone Museum in Wertingen. Electrical engineer Willi Kempter from Herbertshofen will take the audience on an informative and lively exploration of AEG and the advertising slogan From Experience Good, which has been part of the cultural memory for decades.

A Company History Between Upsurge and Transformation

AEG stands for more than just technology production. The company's history begins in 1883 with incandescent lamps and leads to its rise as one of Europe's major electrical corporations, culminating in the profound changes of 1996. The lecture places this development in context and demonstrates how closely industrial history, brand communication, and everyday culture are intertwined.

When a Slogan Becomes a Phrase

From Experience Good was not just a catchphrase, but a concise promise to an entire era of progress. This reading's appeal lies exactly there: the examination of language, brand, and memory clarifies how advertising exerts cultural influence and how a short sentence embeds itself in the collective consciousness.

Lecture Atmosphere in the Museum

The Radio and Telephone Museum in Wertingen provides the perfect setting for this. Among historical exhibits, technical precision, and the quiet of a museum, an atmosphere emerges where knowledge does not remain dry, but becomes sensually tangible. The proximity to broadcasting, telephone, and device technology enhances the literary and cultural historical moment of the afternoon.

Free Admission and Open to the Inquisitive

The lecture is aimed at technology enthusiasts, culture aficionados, and anyone interested in corporate history, advertising culture, and German industrial development. Admission is free, making it particularly accessible for a Sunday museum visit with intellectual added value.

Those who want to experience the connection between brand myth, technology history, and vivid presentation should not miss this date. An afternoon that awakens memories of a famous era and simultaneously opens new perspectives on industry and language.